CUSTOMER RETENTION

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You’ve spent a lot of time and money getting a new customer on to your books.  All the marketing programs, promotions and sales efforts finally generated a sale. Bringing in a new customer is usually cause for celebration and it should be.  But maybe we should also put more effort into now retaining them as a customer.  

 

There’s a lot of value in reselling to your existing book of business.  However, its easy to let smaller customers drift away while you’re expending all your efforts on finding and capturing new ones.  PushForce helps you retain those smaller customers by continuing to interact with them via intelligent, customized communications.  It keeps them informed. It keeps them engaged. It’s a lot easier to sell to an existing customer than find a new one and PushForce helps you maintain and nurture a relationship until that customer is ready to buy again.